Pralibel, manufacturer of real Belgian chocolate, has known an explosive growth since its establishment in 1994. In fact, this young company won the Trends magazine award of ‘Fastest growing food company in Flanders’ for the period 2000-2005. Due to some unique key success factors, Pralibel was able to place itself amongst the top of Belgian chocolate producers.

It all began with a traditional chocolate workplace in the sixties, which was upgraded in 1994 to become the organisation it is today. From 1994 onwards, a brand strategy for the different market segments was created. Pralibel has been expanding from a 750m² factory in 1994, over a 2.000m² factory in 1999, 6.000m² in 2004 to the 10.000m² it holds today. Staff was boosted from 10 to over 60 in 2006.

And the amount of happy clients? Still raising of course, and we will be happy to welcome you.